The first e-Reader from the biggest publisher in Latin America.
Building the very-first brazilian app to buy and read digital magazines on smartphones and tablets.
Wireframe
User flow
User interface
Prorotype
Validation
Having a chance to create the e-Reader app for an audience who the majority have never had any experience before, was a huge challenge.
Under the Editora Abril’s umbrella, the biggest publisher in Latin America, iba wanted to create the experience to buy and read digital magazines, newspapers and books.
Working with an external agency, that gave us total support with the research, bringing the understanding of the market and audience, I had enough resource to start wireframing, drawing the user interface and creating the prototypes. We were able to execute several usability testings in order to reduce the pain points and usability frictions.
The team worked in short and fast paced cycles to quickly develop an understanding of our users. Analyzing and learning from user behaviour after each release, we were able to make informed decisions and better prioritize the next features.
active users
apps launched for Apple, Android, MacOS and Windows OS
“Magic is something you make.”
Read more.